DNV GL was keen to accelerate the development of two of its advisory practices in the UK focusing on risk management and on sustainability and to offer its customers a unique mix of advisory, training and auditing services.
Recaero had reached a critical size in France and was looking for developing some presence in Germany in order to reduce its dependency to the French market and leverage on its relationships with a number of prime contractors that also operate in Germany.
Victanis developed a market-entry strategy to help Recaero grow organically in Germany. The study included:
RECAERO created its German subsidiary in Hamburg in 2015 in order to specifically target international and German manufacturers established in northern Germany and specialised in aircraft interiors.
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Competitor analysis forms part of the toolbox of actions available to any business, generally in the context of preparing its growth strategy and to..