Victanis has acted as exclusive M&A adviser to Ayming, a global innovation funding consultancy services provider and a portfolio company of Andera Partners, on its acquisition of Amplifi Limited (“Amplifi”). The acquisition strengthens Ayming's presence across Great Britain and Northern Ireland, bringing together complementary expertise in R&D tax relief.
Founded in 2014, Amplifi is a Northern Ireland-based specialist in innovation and tax incentives for UK and Irish businesses with over a decade of experience supporting business growth. Its expertise spans R&D Tax Relief, R&D Tax Credits, Grants, Capital Allowances, Patent Box and Knowledge Development Box.
Amplifi's established presence near Belfast, combined with its local knowledge and expertise, will provide Ayming with a stronger platform to support businesses across Northern Ireland and tap into the country’s growing innovation ecosystem. The location will support further expansion into the Republic of Ireland, where both Amplifi and Ayming already have existing clients. In addition to its local expertise, Amplifi brings an established track record of supporting small and medium-sized businesses with their R&D tax claims, complementing Ayming's extensive experience of managing larger and more complex claims.
Victanis advised Ayming throughout the transaction cycle and successfully managed the process, including deal structuring, due diligence and SPA negotiations, to a successful completion. Victanis has also executed a voice of customer exercise to support the commercial due diligence for this deal.
This mandate reinforces Victanis’ position as a trusted adviser to investors and businesses pursuing buy-and-build strategies within the Business Services segment across the UK and Europe.
Rostyslav Zhuk, Partner at Victanis, commented: "We are proud to have advised Ayming on this strategically important acquisition. Amplifi is a high-quality business with a strong reputation, deep technical expertise and a strong position in one of the UK's most dynamic innovation ecosystems, making it an excellent strategic fit with Ayming UK. We look forward to seeing the business go from strength-to-strength."
Mark Smith, Managing Director at Ayming UK, said: "Victanis was an outstanding partner throughout this process. The hands-on approach and ability to manage complex negotiations was instrumental in bringing this deal to completion. Victanis’ collaborative approach ensured all parties remained aligned and focused on achieving the best outcome for stakeholders alike.”
Hervé Amar, Chairman of Ayming, added: "Acquisitions are central to Ayming's growth strategy, and choosing the right adviser is essential. The rigour, real commitment and professionalism of the Victanis team guided us to a successful outcome, and we would not hesitate to work with them again."
Victanis team specialises in corporate advisory and strategic consultancy across a range of Business Services verticals, supporting clients on both buy-side and sell-side transactions. If you would like to discuss acquisition strategy, M&A execution or due diligence support, please do get in touch.
