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Home Strategy & Growth Consulting Growth Strategy

Victanis assists businesses achieve growth that is both profitable and sustainable

A business growth strategy is a plan designed to increase a company’s market share, revenue, and overall value. Growth strategies are essential for businesses looking to scale, enter new markets, or develop new products. Without a clear strategy, a company risks stagnation or losing ground to competitors. Growing a business requires strategic management, targeted efforts, and a clear understanding of market dynamics. Many growth options are available to a business, all linked to the same two key components: its value proposition and its key targeted markets. A successful growth strategy requires the allocation of resources commensurate to the objectives that are being set.

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Victanis’s core expertise lies in its ability to devise specific and actionable growth strategies 

Victanis develops growth strategies that can vary greatly depending on a company’s plan for overcoming current and future challenges in order to realize its goals for expansion. 

When supporting a client with the development of a growth strategy, Victanis typically considers three major options: organic growth, collaborative growth, and growth through mergers and acquisitions.  

Organic growth

Organic growth is built on existing strengths and is usually self-funded and sustainable. It often relies on developing solid sales and marketing capabilities but can be limited by internal budget.

Collaborative growth

Collaborative growth is built on strategic alliances, joint ventures, or joint industrial projects. Risks and costs are shared, and while this can allow faster access to new markets and technologies, it can also lead to a loss of independence and complexity in managing relationships.

M&A growth

M&A enables rapid growth and market entry as well as the acquisition of new capabilities and the elimination of competitors. Victanis deploys appropriate resources and governance to ensure successful integration.

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Expert and Experienced: Achieving Success with our Senior Industry Experts

Our team consists of seasoned professionals with deep industry networks and sector-specific expertise, ensuring every project is backed by strategic insight and returns of experience.

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Local footprint: Leveraging our In-Depth Cultural and Market Knowledge

With extensive knowledge of the countries and cultures we operate in, we succeed in matching the unique dynamics of each market and business case and in delivering seamless and respectful cross-border projects.

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Professional and Hands-On: Relying on executable strategies

We offer a hands-on, project-driven approach to strategy and M&A, specializing in cross-border transactions with a focus on delivering tangible results through tailored, detail-oriented execution.

RECAERO : French group RECAERO manufactures metal and composite spare parts and sub-assemblies for the aerospace industry, for both urgent and serial production requirements

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Challenges

Recaero had reached a critical size in France and was looking for developing some presence in Germany in order to reduce its dependency to the French market and leverage on its relationships with a number of prime contractors that also operate in Germany.

Approach

Victanis developed a market-entry strategy to help Recaero grow organically in Germany. The study included:

  • Mapping of all sizable aerospace companies in Germany that could become customers of RECAERO in the future and to help with the future location of Recaero’s office in Germany;

  • Meeting with a variety of prime contractors and Tier 1 suppliers to better understand their requirements in relation to RECAERO’s existing proposition;

  • Review and analysis of the few companies potentially competing with Recaero in Germany;

  • Identification of German companies with whom Recaero could potentially partner in the future.

  • Definition of Recaero’s possible position in Germany in terms of value proposition, geographical focus, potential partners and suppliers, commercial targets.

Results

RECAERO created its German subsidiary in Hamburg in 2015 in order to specifically target international and German manufacturers established in northern Germany and specialised in aircraft interiors.

Engineering services in the automotive sector

Challenges

An international Automotive Engineering company wondered which German companies, through partnership or acquisition, would support its strategy to grow its expertise and skills in digitizing its production processes.

Approach

  • Victanis first supported its client in defining the key issues and strategic objectives, given the many companies that are active in the targeted market in Germany.

  • On the basis of this initial analysis, a specific industrial project was built and a subset of companies was selected and approached by Victanis for potential acquisition.

Results

  • The rigorous strategic approach led to the acquisition of a company with a turnover of € 27m. Victanis led the entire process to the acquisition of the target (Pricing, Letter of Intent, steering of the advisers retained for due diligences and producing the SPA).

  • By defining upfront an industrial project (not only financial) and inviting them to be part of it, Victanis and its client won the confidence of the chosen acquisition targets.

A leading test and calibration business operating in materials analysis, acoustic testing, line instrumentation and industrial controls

Challenges

Our client developed in the UK a comprehensive portfolio of automotive systems testing services based around its extensive test-track facilities. The question arose of how to grow their business in Germany, one of the most opportune markets with the United States and Japan.

Approach

  • The approach of Victanis consisted in understanding the German competitive environment in automotive engineering testing: who are the key competitors, existing customer-supplier relationships, pricing pressures and market trends, market volume, and then in identifying potential partnership or acquisition targets and assessing the reputation of these with their main customers.

  • To do this, Victanis interviewed a selection of OEMs, Tier 1 suppliers of automotive systems and potential competitors of our customer in Germany.

Results

Victanis gave the client a clear vision of the market in Germany, its volume, growth prospects and its particular characteristics. The likely essentials for success (positioning, service strategy, price, ...) in entering this market were identified. Victanis then supported the customer in approaching a selection of identified acquisition targets.