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Home Strategy & Growth Consulting Strategic Review

Our services for the delivery of a successful strategic audit

The successful strategic audit of a company or a division has several key objectives, including an assessment of the current level of performance and the identification of areas of success and underperformance, a validation of the company’s strategic direction and whether any necessary adjustments to the business plan are required, an analysis of internal and external environments and the uncovering of growth opportunities or potential risks, a review of organisational alignment and the assignment of clear responsibilities for follow-up actions, and the transparent allocation of roles and responsibilities.

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Victanis conducts thorough strategic audits that drive meaningful improvements in governance, performance and business attractiveness 

Victanis has been supporting companies in their strategic audits to analyse and diagnose the overall internal and external situation of a company. These insights inform decision-making on future changes, investments, or developments. 

Tailoring our approach and prioritizing the areas that need to be addressed during the audit is crucial. Victanis focuses in particular on the following core phases: 

 

1/ Develop a comprehensive audit framework

A strategic audit focuses on understanding and evaluating products and services, development areas, customers and markets, competitors, internal teams and skills, organization, processes, methods and governance of a company. The framework will ensure Victanis focuses on the most essential factors, understanding both the internal and external dynamic environment through SWOT analysis and utilising the appropriate tools to deliver a robust and accurate diagnosis

2/ Engage internal stakeholders

Victanis believes that the quality of a strategic audit is based on the quality of the exchanges with internal teams and all crucial stakeholders. This approach ensures buy-in, provides valuable insights, fosters collaboration, and helps prioritize pain points whilst addressing genuine concerns.

3/ Investigate the company's markets carefully

It is critical to understand the company’s strengths and pain points, which requires comparing its performance, assets, and internal practices to the markets in which it operates, to the expectations of its customers, and to its best-in-class competitors. A detailed analysis of market drivers, restraints, forecasts, and the competitive landscape makes it possible to identify the ideal situation and conduct a gap analysis accordingly.

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Expert and Experienced: Achieving Success with our Senior Industry Experts

Our team consists of seasoned professionals with deep industry networks and sector-specific expertise, ensuring every project is backed by strategic insight and returns of experience.

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Local footprint: Leveraging our In-Depth Cultural and Market Knowledge

With extensive knowledge of the countries and cultures we operate in, we succeed in matching the unique dynamics of each market and business case and in delivering seamless and respectful cross-border projects.

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Professional and Hands-On: Relying on executable strategies

We offer a hands-on, project-driven approach to strategy and M&A, specializing in cross-border transactions with a focus on delivering tangible results through tailored, detail-oriented execution.

A leading supplier of systems and equipment for aerospace, defence and security employing 60,000 people

Challenges

The Customer is a world’s leading prime contractor in aerospace and defence. It generates a turnover of several tens of billions of euros in the world, but only €500m in Germany.

It remained a niche player in Germany and was concerned how it could double its turnover in Germany in five years and expand to develop into a key player in Germany within the next 10 years.

Approach

  • Victanis analysed in detail the German market participants active (including start-ups and research centres) on its Client’s 17 ‘strategic axes’. As a result of its research work, Victanis also built shortlists of possible acquisition targets, and of potential private and public partners to help position the Group on attractive projects in Germany.

  • In parallel, Victanis lead a strategic review of all the Group’s subsidiaries in Germany to better define the priority areas for growth in a German context as well as operational synergies within the Group.

Results

Victanis defined a set of recommendations according to three axes:

  • Strategic recommendations in relation to possible target acquisition, R&D partnerships and positioning among key customer accounts;

  • Operational recommendations for commercial and organisational optimisation between the Group entities in Germany;

  • Recommendations so that the Group adopts a communication and public relations strategy to become recognised at the highest level in Germany.