Define the optimal governance and organisation for my subsidiary
Improve the commercial performance of my subsidiary
What solutions are available to me?
Business Strategy | Business development support
Strategic Review | Operational Review
A leading supplier of systems and equipment for aerospace, defence and security employing 60,000 people.
The Customer is a world’s leading prime contractor in aerospace and defence. It generates a turnover of several tens of billions of euros in the world, but only €500m in Germany.
It remained a niche player in Germany and was concerned how it could double its turnover in Germany in five years and expand to develop into a key player in Germany within the next 10 years.
Victanis analysed in detail the German market participants active (including start-ups and research centres) on its Client’s 17 ‘strategic axes’. As a result of its research work, Victanis also built shortlists of possible acquisition targets, and of potential private and public partners to help position the Group on attractive projects in Germany.
In parallel, Victanis lead a strategic review of all the Group’s subsidiaries in Germany to better define the priority areas for growth in a German context as well as operational synergies within the Group.
Victanis defined a set of recommendations according to three axes:
strategic recommendations in relation to possible target acquisition, R&D partnerships and positioning among key customer accounts;
operational recommendations for commercial and organisational optimisation between the Group entities in Germany;
recommendations so that the Group adopts a communication and public relations strategy to become recognised at the highest level in Germany.
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