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Well thought through strategy to accelerate growth and strengthen positioning

A growth strategy is a well-defined plan or set of tactics for achieving expansion and increased success. It outlines how a business intends to grow in revenue, market share, customer base, or geographical locations.  Victanis assists its customers by developing growth strategies that encompass various approaches, such as market penetration, product development, market development, diversification, mergers and acquisitions, and more, depending on the specific goals and circumstances of the business. These strategies are critical for a company’s long-term viability and competitiveness. To remain relevant and adaptive, our clients must continuously seek new avenues for growth, innovation, and market expansion. A robust growth strategy enables businesses to navigate these changes effectively.

Expert and Experienced: Achieving Success with our Senior Industry Experts

Our team consists of seasoned professionals with deep industry networks and sector-specific expertise, ensuring every project is backed by strategic insight and returns of experience.

Local footprint: Leveraging our In-Depth Cultural and Market Knowledge

With extensive knowledge of the countries and cultures we operate in, we succeed in matching the unique dynamics of each market and business case and in delivering seamless and respectful cross-border projects.

Professional and Hands-On: Relying on executable strategies

We offer a hands-on, project-driven approach to strategy and M&A, specializing in cross-border transactions with a focus on delivering tangible results through tailored, detail-oriented execution.

Success story

Orsyp : Leader in IT Operations Management, specializing in automating IT processes and optimizing IT utilization

Challenges

Our client, renowned software publisher in the field of large IT infrastructure management, had set up a subsidiary in Germany in the early 2000s. Despite a dozen customers having been successfully secured, the company had closed because growth objectives were not reached and the company had struggled to be profitable.

The appointment of a new management team and the launch of new technical solutions lead our client to turn to Victanis to analyse the opportunity to reposition itself in Germany and to develop a pertinent long-term entry strategy.

Approach

Firstly, Victanis conducted a competitive analysis of IT infrastructure solutions in Germany and a review of the companies developing or distributing these, as well as an analysis of the development potential of the existing customers of our client.
In parallel, options for commercial development plans were been proposed.

Results

The Victanis analysis demonstrated the strategic and commercial rationale for the repositioning in Germany of its Client. The customer was convinced and decided to recreate a legal entity (GmbH) based in Frankfurt. Victanis recruited the initial management team of 5 people. The visibility of the Client’s activities in Germany have been noticed by the market and have contributed to the interest of a US fund for the acquisition of this French player in IT infrastructure that had become European.

Success story

French group RECAERO manufactures metal and composite spare parts and sub-assemblies for the aerospace industry, for both urgent and serial production requirements.

Challenges

Recaero had reached a critical size in France and was looking for developing some presence in Germany in order to reduce its dependency to the French market and leverage on its relationships with a number of prime contractors that also operate in Germany.

Approach

Victanis developed a market-entry strategy to help Recaero grow organically in Germany. The study included:
- Mapping of all sizable aerospace companies in Germany that could become customers of RECAERO in the future and to help with the future location of Recaero’s office in Germany;
- Meeting with a variety of prime contractors and Tier 1 suppliers to better understand their requirements in relation to RECAERO’s existing proposition;
- Review and analysis of the few companies potentially competing with Recaero in Germany;
- Identification of German companies with whom Recaero could potentially partner in the future.
- Definition of Recaero’s possible position in Germany in terms of value proposition, geographical focus, potential partners and suppliers, commercial targets.

Results

RECAERO created its German subsidiary in Hamburg in 2015 in order to specifically target international and German manufacturers established in northern Germany and specialised in aircraft interiors.

Recognised sector expertise for over 15 years

Our consultancy is recognised as a major player in strategic consulting for the design and execution of growth operations in European economies, and aspires to become a key player in its 8 chosen sectors.