--- title: What You Should Know to Set up a Business in Germany ? description: Yves Rommel, Managing Partner of Victanis, has agreed to meet Beeleev to tip you on the German market. His advice to set up a business in Germany image: https://www.victanis.com/hubfs/IMAGES/VICTANIS/BLOG/set-up-a-business-in-germany.jpg --- [Homepage ](https://www.victanis.com/?hsLang=en) [Victanis' Blog ](https://www.victanis.com/blog?hsLang=en) What You Should Know to Set up a Business in Germany ? [ INTERNATIONAL GROWTH ](https://www.victanis.com/blog/tag/international-growth#list) # What You Should Know to Set up a Business in Germany ? Yves Rommel | 13 July 2015 | 2 min ![What You Should Know to Set up a Business in Germany ?](https://www.victanis.com/hubfs/IMAGES/VICTANIS/BLOG/set-up-a-business-in-germany.jpg) Yves Rommel, Managing Partner of [Victanis Advisory Services in Munich](https://www.victanis.com/victanis?hsLang=en), Germany, has agreed to meet Beeleev to tip you on the German market. Victanis Advisory Services is a **Management Consulting company** based in **Munich** and **London**. Victanis is specialized in **Business Development** and [M&A in Europe](https://www.victanis.com/strategy-growth-consulting/m-and-a-strategy?hsLang=en). Victanis advises entrepreneurs, mid-size companies and private equity funds with adapted investment strategies and accompanies them throughout their **business development**. His advice to **set up a business in Germany**. ## 4 advices to set up a business in Germany ### 1 - Be Patient First thing you should know before reaching out to **German customers**, is to be aware of **the German culture**. In order to **set up a business in Germany**, **an entrepreneur must be patient**. Indeed, unlike in the USA or UK, the return on investment can take longer to materialize; in fact in Germany, time for entering the ecosystem is the biggest investment an entrepreneur has to make. ### 2 - Be Precise Foreigners should know that Germans are interested in the functionalities of the products (or services) they are offered, far more so than in the marketing made around the product (or service). Therefore the communication around the product (or the service) has to be **fact-based and more technical than “emotional" and appealing**. ### 3 - Propose Evolutionary Innovations Rather Than Disruptive Ones As a matter of facts, Germans are rather reluctant towards disruptive innovations - especially coming from abroad ... **they like products evolving stepwise more than breakthroughs** – as opposed to French consumers for example. The underlying reason is rooted in their expectations that a new product (or service) has to earn its trust. This is particularly true for products which need to be of high quality and work flawlessly. ### 4 - Get To Know The German Ecosystem Yves concluded in saying that the most important feature when establishing your business in Germany is to **know the ecosystem in detail** ([competitors](https://www.victanis.com/strategy-growth-consulting/competition-analysis?hsLang=en), potential partners, professional fairs, etc.), so that in the end you may reach as many customers as possible! ![Yves Rommel](https://www.victanis.com/hubfs/REFONTE%20SITE%202024/Photos%20%C3%A9quipes/JPEG/Victanis%20Dr%20Yves%20Rommel-recadree-1.jpeg) Written by Yves Rommel [**](https://www.linkedin.com/in/yves-rommel-b8a97b1/) ### Last posts [![Victanis advises Group Claire on its successful acquisition of leak detection specialist FAST in Germany](https://www.victanis.com/hubfs/group-claire-acquisition-of-leak-detection-specialist-fast-germany.png) VICTANIS YVES ROMMEL | 2016-05-31 16:44:00 Victanis advises Group Claire on its successful acquisition of leak detection specialist FAST in Germany Victanis has supported Groupe Claire, a specialist provider of in-house connection, metering... Read more ](https://www.victanis.com/blog/group-claire-acquisition-of-leak-detection-specialist-fast-germany?hsLang=en) [![VICTANIS ADVISES VISIATIV AND ITS CONSULTING DIVISION ABGI TO SETTLE IN GERMANY THROUGH A JOINT VENTURE WITH « PFIF Forschungszulage GmbH »](https://www.victanis.com/hubfs/Website%20post%20pfif%20abgi.png) VICTANIS R&D YVES ROMMEL | 2021-12-23 15:25:21 VICTANIS ADVISES VISIATIV AND ITS CONSULTING DIVISION ABGI TO SETTLE IN GERMANY THROUGH A JOINT VENTURE WITH « PFIF Forschungszulage GmbH » Munich – Victanis, the pan-European business strategy and commercial advisory firm, has supported... Read more ](https://www.victanis.com/blog/victanis-advises-visiativ-and-its-consulting-division-abgi-to-settle-in-germany-through-a-joint-venture-with-pfif-a-german-pioneer-in-innovation-funding?hsLang=en) [![How Mergers and Acquisitions (M&A) Drive Business Growth: Strategy, Timing, and Success Factors](https://www.victanis.com/hubfs/Picture%20M%26A.png) INTERNATIONAL GROWTH M&A YVES ROMMEL | 2025-06-30 09:15:39 How Mergers and Acquisitions (M&A) Drive Business Growth: Strategy, Timing, and Success Factors M&A is no longer only reserved for large corporations— it has become a core strategy for companies... 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